Top experts' tips on how to use your DXP to the max
Our Customer Success Managers have seen hundreds of projects and lots of successful implementations. Learn their best practices, tips and tricks, and find out how to get the most out of your digital experience platform.
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1. Break free from your old way of work
When switching from an older Kentico version or a different platform, think differently about content and DXP features. Xperience by Kentico is an innovative tool with a different approach to content management. Trying to make it work exactly like your legacy CMS can lead to problems and limit your future options. Big changes you might need to make:
- Move away from rich-text-heavy pages or homogenous data structures
- Change content management process designed for your former CMS
Think about the skills and structure of your team. Make sure your processes align with the Kentico best practices. Think about how you'll reuse content and grow your marketing efforts. These plans should be reflected in the content model of your new Kentico website.
2. Plan for reusable content
When setting up your website, think about the content you might want to use again on different websites or channels. This includes:
- News articles
- Testimonials
- Hero banner's content
- Product information
You can create reusable content while you build your web pages. This content will be saved in the Content Hub, a central content library. It will appear on your page and be available for other channels and editors at the same time.
3. Manage your omnichannel content from a single Content Hub
Create, store, update, and publish content across all your channels from one place with Kentico Content Hub. This way, editors can create content without worrying about the final design. Content Hub can store content of any type, for example:
- Media items and digital assets
- Testimonials
- Articles
- Products
Content in the Content Hub is reusable on any channel such as websites, emails, apps, social networks.
Get help from our Customer Success team
Our Customer Success Managers are hands-on guides that will share best-practices, review your implementation, and help you get the most of your DXP.
4. Connect all your channels with hybrid headless
Kentico enables you to build your web pages and emails comfortably in a visual editor where you can also create personalized variants. Plus, the hybrid headless layer enables you to connect other channels such as:
- Mobile applications
- Digital kiosks
- Social media channels
This way, you can manage all your channels from one place. Hybrid headless opens up new possibilities:
- Combining several channels into one system
- Reusing content across all channels
- Collecting data from various customer interactions
5. Create a solid content model for consistent messaging
When building a new website, take enough time to create a thorough content model tied to your business goals. Define the structure of your content, what types of content you want to have, how they relate to each other, and how and where you want to display it.
Content modeling should cover all your asset types, such as:
- Blog posts
- Quotes and testimonials
- Case studies
- Product information
- Digital assets (images, videos or podcasts)
Well-modeled content is easy to find, it can be reused in different marketing activities, and reflects even more complex relationships.
Go to the Content Modelling Guide
6. Keep your data safe in a built-in customer data platform
Xperience by Kentico is a single piece of technology that combines CMS and customer data platform. That means you can safely collect user behavior data and consents, plus manage, modify and delete records as visitors or authorities request.
You know which consent each visitor gave you and you can ensure that your data is not accidentally sent to third parties. With your customer data and consents on hand, you can confidently target your campaigns to the right audiences. We comply with all data policies so you can safely segment your contacts and personalize your content without risking a data breach.
7. Personalize content based on visitors' interests
Widget personalization is the easiest way to deliver tailored content to each website visitor. You can display unique content for different audiences based on their actions on the website.
For example, you can use content personalization for:
- Featured content on landing pages
- Recommended articles
- Targeted messaging
During the implementation, developers need to determine which widgets may be used for personalization. Once enabled, marketing teams can fully manage what content will be personalized without the need for technical assistance.
Get help from our Customer Success team
Are you struggling with your unique project or its planning? Get a consultation from our Customer Success Mangers. Expert insights can go a long way and our team is always here to point you in the right direction to ensure you meet your DXP goals.