Build stronger member connections with a smarter digital platform

Engage, retain, and grow your membership with personalized digital experiences that keep members informed, inspired, and involved.

Capture your member’s attention

In a crowded digital landscape, standing out means delivering consistent, engaging content that keeps members connected. Kentico empowers associations to do more with less giving marketers full control over content and campaigns to boost engagement and retention.

A platform that helps customers find exactly what they’re looking for

Boost engagement and retention with a CMS built for associations. Kentico unifies content management, integrations, and data-driven personalization to deliver seamless digital experiences that keep members informed, connected, and coming back. 

Trusted by the world’s leading brands.

Action Cancer
AEM
American Psychiatric Association
Canadian Red Cross
ECA
Elementary Teachers Federation of Ontario
Law Society of British Colombia
National Autistic Society

286% increase in conversions.

After migrating to Kentico, The Kids' Cancer Project strengthened their contribution to medical research and funding. Enhanced operational efficiency and user engagement continue to support their mission. 

Sabrina Silveria
Communications and Digital Content Specialist
Ontario Veterinary Medical Association

"We’re really happy with our new website. It looks great, it’s easy to navigate, and provides an improved user experience for our members! Content editing is much faster, intuitive, and the custom classified section has dramatically improved efficiencies for our team."

Customer stories

Your success is our mission

Associations worldwide are creating more connected, engaging member experiences with Kentico simplifying their tech stack, improving efficiency, and growing ROI. Explore their stories and see how you can achieve the same.

Explore customer stories
31%
increase in event counts
12.4%
decrease in bounce rate
5+
customized features

OVMA's migration helped improve user experiences for members and content editors

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22%
increase in engagement time per user
11.5%
increase in unique active users
6.8%
increase in page views

WTTC enhanced their user experiences after migrating to Xperience by Kentico

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26%
increase in page views
27%
increase in users
29%
increase in sessions

This upgrade led to increased engagement and effortless content updates for Action Cancer

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10-step guide for maximizing member engagement for associations

Build a stronger, more connected community with our 10-step guide for associations. Learn practical ways to overcome engagement challenges, activate your members, and grow your organization through a content-first strategy. 

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Frequently asked questions

Associations need more than a basic CMS to manage websites effectively. A digital experience platform (DXP) like Xperience by Kentico combines content management, personalization, and event management in one hub. This shift matters because only 51% of associations rate their value proposition as compelling, and those with stronger digital platforms are more likely to grow membership and renewals. (msae.org)
Engagement improves when members receive relevant, timely communication. Many associations still struggle with generic outreach that leads to disengagement. Kentico enables tailored messaging, personalized event promotion, and self-service portals. This is crucial since 47% of associations say lack of engagement is a leading cause of non-renewals. (blog.imis.com)
Essential features include secure member portals, event registration, analytics, personalization, and multi-site management. Bringing these capabilities together on one platform reduces martech complexity and improves efficiency, giving associations the tools to deliver consistent and engaging experiences.
Retention requires consistent communication and a strong sense of community. Associations that fail to provide personalized experiences or opportunities to connect risk losing members. Benchmarking shows that 32% of associations increased retention rates in 2025, while 43% held them steady. (blog.imis.com) Kentico helps by enabling automated renewals, exclusive content, and digital communities that build loyalty. The Ontario Veterinary Medical Association, for example, reported a 31% increase in event registrations after adopting Kentico. 
Yes. Associations often rely on AMS, CRMs, or event management tools. Kentico’s flexible architecture supports integration with these systems, allowing for seamless event registration and membership management. This ensures members can access everything from one digital hub without friction.
Common ROI measures include renewal rates, event registrations, engagement with digital content, and revenue growth. The Ontario Veterinary Medical Association’s 31% growth in event registrations is one example of measurable impact. More broadly, 75% of associations either increased or maintained retention rates year over year, showing how digital investments tie to organizational outcomes. (blog.imis.com)
Automation reduces manual tasks like reminders, renewals, and event promotions. Kentico’s automation engine lets non-technical staff build workflows that save time and improve outreach. This is especially important for associations with small teams, where efficiency directly impacts member satisfaction.
Yes. Members expect relevant, consumer-grade experiences online. Associations that fail to personalize risk irrelevance. In fact, associations that create content tailored to segments score 40 points higher in marketing maturity. (info.mightycitizen.com) Kentico supports personalization at scale, delivering targeted events, resources, and calls-to-action that improve satisfaction and retention.
Security is critical for associations handling sensitive member data. Kentico provides enterprise-grade protection with ISO 27001 and SOC 2 certification, along with GDPR compliance tools. This ensures associations can build trust while protecting member information.
A CMS can handle publishing, but most associations need more. A DXP unifies content, events, marketing, and analytics in one place. This prevents the fragmented, siloed digital experiences that drive members away. Kentico’s DXP allows associations to move from simply managing content to creating complete digital ecosystems that scale with their members’ needs.

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Beat the competition and start delivering results with the only digital experience platform that combines advanced capabilities, a short time to value, and ease of use.

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