Create personalized experiences with a customer data platform

Capture data about your visitors and customers as they engage with your websites, emails, or online stores. With an integrated customer data platform, gain actionable insights, and utilize them for delivering personalized experiences across any channel.

Contact Management

Gain a 360-degree view of your customers

Get a holistic view of your customers across all channels and devices. Use this data to segment customers and identify their personas to deliver a personalized experience.

Segmentation

Segment audiences to deliver the right message

Segment contacts using a full range of collected data. You can then leverage segments in all your digital initiatives to deliver highly relevant content, boosting visitor engagement and conversion rates.

Lead Scoring

Identify high-quality leads with automated lead scoring

Automatically qualify your prospective clients using lead scoring rules that combine demographics and behaviors. Pass high-quality leads to your sales team effortlessly via automated emails, exports, or directly through your CRM.

Personas

Deliver the right experience to each persona

Define personas using rules and give each visitor a personalized experience across channels. Monitor how they perform over time and gain insights into how your visitors are segmented with an easy-to-use dashboard.

Data Protection

Comply with data protection regulations

Comply with the strictest data protection regulations, such as GDPR, PII, or CCPA. Kentico effortlessly handles the right to access, data portability, and the right to be forgotten. Keep track of consents and let your visitors update their privacy settings.

Activity Tracking

Track activity across all digital touchpoints

Capture visitor journeys on a website, in email, or mobile. From the first arrival, through registration, and on to becoming a repeat customer, you can record every page viewed, video watched, and file downloaded. With valuable data at your fingertips, get insights from campaigns, understand visitors, and optimize your efforts to drive results.

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All the DXP features you need, out of the box

Content Management

Manage content your way

Create modern websites with ease, flexibility, and full control over your content. Design beautiful webpages and reuse content in your mobile app, email campaigns, and other channels. With Kentico, you can maintain consistency and compliance throughout the entire content lifecycle.

Content Management

Digital Commerce

Deliver differentiated commerce experiences

Forget template-based stores. Provide a unique experience that will help you stand out! With Kentico Xperience, you can customize and personalize every part of the digital experience. That means higher conversion rates, increased basket sizes, and more returning customers.

Digital Commerce

Digital Marketing

Increase your marketing performance

Create personalized digital experiences and outperform your KPIs by launching campaigns using any channel. Leverage customer data and deliver individualized content at the right time, driving relevant traffic to your digital touchpoints.

Digital Marketing

Customer Data Platform

Create personalized experiences with a customer data platform

Capture data about your visitors and customers as they engage with your websites, emails, or online stores. With an integrated customer data platform, gain actionable insights, and utilize them for delivering personalized experiences across any channel.

Customer Data Platform

Automation

Increase engagement with marketing and commerce automation

As visitors go through multiple stages of the customer life cycle, marketing and commerce automation allows you to deliver the right content and initiate personalized activities. With a simple drag-and-drop interface, you can easily automate and optimize your campaigns on any channel.

Automation

Analytics

Analyze performance at all levels

Make confident business decisions by understanding the needs of your customers better. With Kentico Xperience, you can track and analyze audience engagement across touchpoints, clearly assess campaigns, and gain deep content insights using A/B testing.

Analytics

Scalability and Performance

Deliver fast and scalable websites

Implement high-performance websites with the latest ASP.NET Core MVC technology. Scale up your solutions effortlessly to handle increased traffic and deliver a consistently fast digital experience.

Scalability and Performance

MVC Development

Build exceptional experiences with MVC

Build exceptional websites using the MVC development model. Gain full control over how a front end is rendered while keeping your solution architecture clean. Empower marketers to achieve more on their own with reusable widgets and templates.

MVC Development

Deployment Tools

Deploy projects with confidence

Synchronize work between developers and marketers effortlessly. Break up the development, content creation, and deployment process by setting up different environments for various stages. Move coding, data, and content from one environment to another automatically or manually in just a few clicks.

Deployment Tools

Security

Secure your websites and data

Eliminate threats and secure your websites using Kentico Xperience that regularly undergoes security testing and security-focused code reviews. Leverage multiple security layers by separating data, administration, and the live site. Plus, protect your data with various authentication methods, permissions, and user management.

Security

Out-of-the-box Integrations

Leverage out-of-the-box integrations for Kentico Xperience

Benefit from prepackaged integrations with SalesForce, Dynamics 365, Zoho, Marketo, SiteImprove, Recombee, or Visual Studio. Or, pick one of the integrations provided by Kentico partners.

Out-of-the-box Integrations

Extensibility and APIs

Extend and customize as you need

Extend the platform with your code. Add custom functionality and customize the user interface to fit specific use cases. Access any feature with robust and open REST API.

Extensibility and APIs

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