It’s no surprise that 75% of companies already use at least one kind of marketing automation tool, whether that’s for email marketing or something else. Find out how with the right marketing automation features, you can connect better with customers, improve marketing processes, increase ROI, and more.
Check out these five reasons why marketing automation is a powerful ally for marketers:
1. Connect with customers better
No one wants to see or receive irrelevant content. Why would they? Imagine you’re a coffee distributor and you end up sending a tea drinker recommendations on the best coffee to try or vice versa. Would that help boost coffee sales? Or would it be a complete waste of time and money? Let’s face it; it’s probably the latter.
To strengthen customer relationships with your brand, you must connect your customers with the right information at the right time.
Creating customized experiences through relevance and timeliness is everything.
A solid content marketing strategy paired with a digital experience platform (DXP) that offers robust marketing automation features like time-based triggers and out-of-the-box templates can help you improve customer interactions and build better relationships with little to no code.
You can tie your buyer personas and target audience insights into your marketing automation to improve and streamline customer communication. For example, you can use marketing automation to send abandoned shopping cart notifications or birthday messages with set promos.
2. Drive efficiencies
Marketing automation is just one way marketing teams can transform their day-to-day repetitive tasks, freeing up their time to focus on other areas.
Instead of designing complex marketing processes with manual steps, marketers can use marketing automation to build a customer experience that’s automated and stress-free.
A good DXP will often offer analytics at your fingertips, and those that come with built-in analytics make it even easier to get hold of contact information with one click. Letting you turn prospects into new business opportunities.
With marketing automation, you can reuse best-performing processes, schedule campaigns, and run it all automatically. Instead of starting from scratch every time you have a new process, you can focus on tweaking and refining what’s already in place.
By streamlining processes, you can use marketing automation to simplify everyday work and expand marketers’ competencies.
3. Improve marketing performance
Backed by a good marketing strategy that incorporates personalization, marketing automation platforms can work wonders to improve metrics.
How?
Strategically planned marketing automation can increase lead generation and improve lead quality. Marketing automation lets you build emails, optimize statistics, and increase the overall performance of your marketing initiatives to drive quality leads. According to Business2Community, businesses that implement marketing automation experience an average of a 451 percent increase in qualified leads.
Why?
91% of consumers are more likely to shop with brands that provide relevant offers and recommendations through email, landing pages, and more. By personalizing their experience through personalized messaging, you’ll see a rise in performance.
What’s not to love?
4. Maximize ROI
When it comes to assessing tools, determining true ROI is imperative. Marketing automation features in a DXP that offer streamlined processes, templates, and more can be a real investment opportunity for marketing teams, especially when looking at the numbers.
Market research suggests that 76% of companies see a positive ROI after investing in marketing automation within the first year.
It can drive a 14.5 percent increase in sales productivity and a 12.5 percent reduction in marketing overhead. So it’s no surprise that the marketing automation market size is expected to reach 8.42 billion by 2027, expanding at a CAGR (Compound Annual Growth Rate) of 9.8 percent from 2020 to 2027.
5. Unlock creativity
Thanks to some marketing automation tools out there that come loaded with templates, instructions, and features that facilitate collaboration, your team can gain more independence without being an expert in the field.
It means you can focus on adding value to services or products with creative ideas or boosting customer retention and customer loyalty rather than spending time and resources figuring out complex processes and system setups.
Marketing automation with Xperience by Kentico
Xperience by Kentico includes native marketing automation, enabling your marketing team to catch your audience's attention with a personalized approach.
Select actions—like filling out a form—to use as a trigger to send automated emails. Set email conditions to customize the frequency and time frame for specific communications based on the individual activities of your visitors. This gives marketing teams the ability to tailor their outreach to match the unique needs and behaviors of each visitor, creating more meaningful and effective customer journeys.
Learn more about how Xperience by Kentico's built-in marketing automation can simplify your workflow and help boost your marketing qualified leads with a free, personalized demo.