Keep your audience engaged with easy-to-use native Marketing Automation
Marketing Automation is your key to audience engagement. Kentico’s native Marketing Automation feature lets you launch lead nurturing campaigns within minutes, enabling you to create personalized experiences and tailor customer journeys to enhance your customer interactions.
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Add agility to your lead nurturing with built-in Marketing Automation.
Marketing Automation is our native feature that works seamlessly with other platform components, such as the Content Hub, Contact Management, Personalization, Segmentation, and Forms. This helpful feature has access to your website visitors' history, allowing you to set up automation conditions based on individual visitor activities in a matter of seconds. Trigger automation directly from your web forms with just a few clicks to efficiently warm-up your leads and strengthen your pipeline.
Benefits
Get better ROI by reusing content from central repository to your marketing automation.
Increase your MQLs with more super-efficient lead nurturing.
Drive customer experience and engagement by personalized marketing automation.
How it works
- In your Marketing Automation emails, you can easily reuse content from your central repository, segment your audiences into groups or personalize your automation to create unique customer experiences.
- Easily trigger an automation process after website visitors complete a form or use actions or conditions set as triggers. The automation process designer offers multiple tools, allowing you to build a process that targets your goals, whether you're aiming to engage new customers though welcome emails or conducting win-back campaigns.
- Xperience by Kentico provides native marketing automation, making it easier, faster, and more intuitive to use and set up compared to other solutions.
"Xperience by Kentico exemplifies how marketing automation in a digital experience platform should work. It prompts you to create an automation when it’s relevant to your current workflow, rather than requiring you to open a separate application within the solution to build a marketing automation flow. Smart, intuitive, and efficient."
