We love hearing from those who have completed and learned something new from the Certified Marketer exam. In this article, David Hefendehl from netzkern AG shares why he decided to take the course and how it’s improved his understanding of marketing automation.
Kentico's certification helps marketers verify their practical experience with out-of-the-box and custom marketing features and is proof of their comprehensive understanding and in-depth expertise in defining and running effective marketing activities using the digital marketing capabilities of the platform.
David Hefendehl is a digital strategist at netzkern AG - part of Macaw—a Kentico Gold Partner. Founded in 2001, the company is already among Germany’s top 50 leading full-service digital agencies, with around 100 employees across 15 countries who have worked on a total of 250 projects for their clients. The team has built 50 top-notch sites with Kentico, including Comet Group and Omnicare, which both won Site of the Month.
David recently finished his training and passed the Certified Marketer exam. In this blog, we share his experience with Kentico and the elements he has found most useful.
Why did you take the course and how was it?
I took the exam to see what new capabilities a marketer would have with Kentico Xperience 13.
Fortunately, at netzkern, we have an 80/20 rule, so I already had time set aside for training such as this. In total, I spent about 8-10 hours preparing for and taking the exam. It was important to me to try things out and see for myself how things worked and what would happen if I were to tweak something here and there.
The course is extremely well prepared and easy enough to follow, so I didn’t need any guidance from colleagues. I learned a lot about Kentico Xperience 13 and how to get the most out of its marketing tools.
What topic was most inspirational for you?
Hands down: the marketing automation. It is really powerful and so easy to use. I applied A/B testing and a complex marketing automation workflow for an event registration page that we launched with a paid media campaign to draw in traffic. The tool is great.
Do you share your newly acquired know-how?
Absolutely! I am using the knowledge from the sessions to advise our clients on how to apply the marketing features or to point out how I would approach certain issues. We also have sharing sessions at netzkern as part of our 80/20 self-improvement time.
What would you say to someone who’s considering getting certified?
The course is a really good way of getting to know the power of Kentico. I draw on the videos as a reference, too, which alone makes the course worth taking! And, hey, once you’ve completed the course, why not take the exam too?
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In 1998, I started as a web developer launching campaign websites for large FMCG clients such as Martini, Unilever and Frosta. After that, I went to London for eight years and moved to a data analyst role and ultimately into an e-commerce consultant for large fashion high-street retailers such as Reiss, Jane Norman, as well as boutique outlets such as Matthew Williamsons and Matches Fashion. Having moved back to Germany in 2011, I started at netzkern and built up the digital marketing team. I currently hold a position in the Solutions and Consulting group within Macaw advising our clients on how to grow their digital business.