Increase productivity and build better content with AI Image Recognition

As AI services become increasingly affordable and accessible thanks to platforms like Microsoft Azure and its Cognitive Services offering, we are seeing a lot more amazing DXP features popping up. Features that take care of previously human-driven tasks, allowing artificial intelligence (AI) to take the load and freeing up the marketing team to focus on their work; and that’s what owning a digital experience platform (DXP) is really all about—to enable, not hinder. Read on to explore the great benefits of leveraging AI Image Recognition within your platform!

Get a better perception of images with artificial intelligence.

Believe it or not, the humble alt tag that is synonymous with HTML, was introduced way back in the 1990s, when the dial-up modem reigned supreme and Netscape Navigator was the browser of choice. The trilling sounds of the 56k modem and Netscape browsers may be a thing of the past, but the humble alt tag has remained with us; and for good reason.

Key benefits of leveraging AI Image Recognition

• To enable screen readers to describe images for visually impaired visitors, who rely on voice guidance to navigate their way around a web page.
• To ensure relevant content and better SEO performance, so that search engines such as Google score the related content more highly.
• And, for their original purpose which is to provide context to a web page should the site experience broken images.

Not that anyone would dispute the importance of the alt tag and the alternate text it provides for images, but it can be a tedious task going through a multitude of media library image assets and describing them based on how we interpret the image.

For marketing teams and content creators, alternate text might not always be front-of-mind. Especially when dealing with hundreds or thousands of images, on top of trying to execute a web strategy within deadlines that content creators might be working towards. That way, the resulting alt text might not always be optimal—or just left blank.

Wouldn’t it be wonderful if a DXP just did this job for us?

Well, thankfully, with releasing Kentico Xperience Refresh 4, the power of Kentico Xperience DXP got enhanced by introducing this clever feature. AI Image Recognition, leveraging Microsoft Azure Cognitive Services, will help you deliver fantastic results with no extra effort. 

I’ve taken this great feature for a test drive and you can have a look at how you and your team can leverage it to its fullest in the video below:

Boost efficiency with automatically generated image descriptions.

If you’d like to leverage this valuable addition to your technology stack, this is how you go about it within your Kentico Xperience DXP:

1. Subscribe to Azure Cognitive Services

2. Enable in CMS

3. When selecting image in rich text editor

• Kentico Xpereince contacts Azure Cognitive Services to analyze image and return description
• Alt text of image is populated in rich text editor

The magic happens when we select an image via the rich text editor—whether it be within the page builder via a rich text area widget, or in a structured content element such as a page type which has a rich text area field. The functionality works for both media library images and attachments that are uploaded from the file system. It’s so fast and so seamless that you forget it’s on and doing its thing—and that’s the beauty of it. From now on, you can just get on with your work whilst artificial intelligence takes care of delivering valuable content and boosting your SEO results for you.

Try it for yourself!

Curious to get your hands on this powerful feature and see for yourself how it will help you and your team reach better business results? Explore your options by talking to one of our experts or get a free hosted trial right away!