Act on insights with Kentico Customer Journey Mapping
Customer Journey Mapping in Xperience by Kentico helps you understand your audience and identify what drives—or blocks—progress through your marketing funnel. Track key activities across digital channels and optimize every step toward conversion and loyalty.
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Track and optimize with AI-powered journeys.
Customer Journey Mapping is a native capability in Xperience by Kentico that helps marketers visualize and measure how individuals move through defined stages of the customer lifecycle. The feature is augmented with AI-powered Customer Journey Insights based on Kentico’s AI capability—AIRA. AIRA automatically analyzes trends, highlights anomalies, and recommends actions to support data-backed decisions.
Benefits
Identify funnel friction
Identifies funnel friction points between funnel stages to remove roadblocks and boost conversions.
Benefit from AI-powered insights
Uses AI to automatically detect rapid trend changes, anomalies, friction points, and recommend actions to improve flow.
Visualize the funnel movement
Visualizes customer movement through the funnel to optimize actions, messaging, and performance measurement that drive progression.
How it works
- Customer Journeys allow marketers to select a contact group, define funnel stages, and specify the conditions for entering or leaving each stage.
- Customer Journeys enable mapping of specific customer activities—such as pricing page visits, file downloads, form submissions, or a combination of these—to individual journey stages.
- Kentico Customer Journeys provide real-time dashboards to evaluate how contacts progress through the funnel—see the number of customers in each stage and identify where drop-offs occur.
- Integrated with Kentico’s AI capability AIRA, Customer Journeys Insights automatically detects trends, flags anomalies, and offers recommendations to optimize performance—no data scientist required.
“While we only went live just over a month ago, the shift to Kentico is already proving to be a great decision. The simplicity, transparency, and scalability of the platform are helping our teams work smarter and deliver value faster.”
