Challenge

The Parking Spot was in search of a platform to allow stakeholders make fast changes and integrate seamlessly with their updated booking and revenue management systems without disrupting their product workflow. The client envisioned it as an all-in-one platform to support various marketing activities, such as sharing business information, increasing brand awareness, promoting new services, and providing helpful information. The priority was to find a solution that minimized the risks associated with integrating a new vendor into their highly interconnected systems. 

Solution

After conducting thorough research and a detailed discovery phase, the joint team of The Parking Spot and their longtime software development partner DataArt chose Kentico's CMS, Xperience by Kentico, for its strong capabilities and headless architecture. The solution fit all the client’s needs – it could provide an easier way to apply and updated design to the website along with bringing a powerful tool for managing SEO initiatives, content changes, and create a more personalized experience for customers. 

Main benefits: 

• The new product employs future-proof technologies, featuring multichannel content management and a reusable content approach.  
• With a modern, super-fast user interface and regular updates, the product remains up to date.  
• It is highly flexible, offering various options such as SaaS development, an optional headless approach, and composability. 
• All these factors collectively contribute to a shorter time-to-market and deliver long-term value. 
  
  

Being Kentico’s Silver partner with certified dedicated developers onboard, DataArt ensured the platform integration to be executed smoothly, considering all industry-specific requirements. Additionally, DataArt's in-depth knowledge of The Parking Spot's business structure based on previous joint projects streamlined the integration, contributing to the project's success. 

The joint team of engineers implemented the system in carefully planned phases. This iterative approach was crucial to minimize disruption to ongoing operations, ensuring the business's continued functionality throughout the transition. 

The initial release was focused on static content such as blogs to attract site traffic. This phase allowed for a gradual transition by integrating Kentico into the existing site without a complete overhaul, minimizing operational risks.  The joint team then converted the entire website with capabilities to synchronize content to other platforms as well.   

Benefits

The Parking Spot's strategic move to Xperience by Kentico marked a significant milestone in its digital transformation journey. Embracing a future-proof, scalable platform, they have set a new standard in airport parking services: 

1. Enhanced operational efficiency: With Kentico, the marketing team gained the ability to manage web content independently, reducing the need for the technology team involvement. This autonomy sped up the process of updating and adding new features, improving overall operational efficiency. 

2. Future-proof platform: The Kentico Xperience platform provided a scalable solution that supports future growth. It allows The Parking Spot to adapt to emerging digital channels without the need for further migrations, ensuring long-term flexibility and sustainability. 

3. Increased site traffic and user engagement: The new CMS significantly boosted The Parking Spot's online visibility and user interaction. Optimized content and improved marketing strategies led to increased site traffic and enhanced user engagement. 

Results 

The project launched in 2023 and has already seen positive results: 

• Increased site traffic and user engagement: By optimizing content and refining marketing strategies, The Parking Spot experienced a significant boost in site traffic and user engagement. 

• Enhanced operational efficiency: Xperience by Kentico's modern, super-fast user interface revolutionized content management. It empowered the marketing team to manage web content independently, reducing their reliance on the IT department. The platform’s advanced technologies, like multichannel content management and reusable content approaches, made managing content across various channels more efficient and streamlined. 

• Improved speed, SEO, and navigation: The new platform significantly enhanced website speed, improving performance metrics and user experience. Xperience by Kentico's content hub facilitated better navigation for visitors and improved content organization for search engines, enhancing SEO. 

• High flexibility and versatility: Offering flexible options such as SaaS development, an optional headless approach, and composability, Xperience by Kentico allowed The Parking Spot to customize the platform according to their specific needs and operational preferences. 

• Future-proofing: Xperience by Kentico ensures that The Parking Spot’s CMS remains up-to-date and capable of supporting their evolving requirements. Future goals are to manage their emails, sports system, CMS, business applications, mobile app, digital billboards, and on-site kiosks all from one solution. The scalable and flexible nature of Xperience by Kentico supports The Parking Spot’s growth and adaptability. Its robust design allows seamless integration with emerging digital channels, ensuring the company stays agile without the need for additional migrations. 

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