Major increase in donations for The Kids’ Cancer Project.
Challenges
The Kids' Cancer Project recognized that their website was a critical tool for reaching their audience and driving their mission forward. They needed a robust and flexible platform that could clearly communicate their cause, inspire action, and offer a seamless experience for donors and supporters alike, all while supporting their evolving needs and future growth.
To achieve this, they sought out a digital partner capable of delivering a comprehensive solution that would elevate their online presence and improve user engagement. They turned to DDSN Interactive, a renowned full-service digital agency with over two decades of experience serving clients across Australia's eastern coast.
The primary objectives of the project were to enhance public awareness of the charity’s role in funding cancer research, implement a brand update, and ensure the website was on the latest technology.
Solutions
Kentico was selected as the ideal platform for The Kids' Cancer Project website due to its robust features, flexibility, and scalability. DDSN, with their extensive Kentico expertise, recognized that the platform aligned perfectly with the project's requirements. In May 2024, they successfully migrated and redesigned the website.
Kentico helped achieve the project’s goals by enabling:
- Use of out-of-the-box widgets and modules DDSN-built custom feature extensions
- Seamless migration without loss of functionality
- Implementation of a donation portal with purchasable digital tokens Integration with third-party systems like Raisely
- Creation of a highly customized and engaging user experience
DDSN approached the project with a phased strategy. After conducting in-depth workshops to define the charity’s goals, they focused on migrating the site to the latest version of Kentico while preserving all existing functionalities. The new brand update—featuring refreshed colors, fonts, and digital characters—was then integrated, maintaining the core identity of the organization.
The platform was further enhanced with custom solutions including:
- Improved ecommerce functionality
- A detailed donation portal with purchasable digital tokens Integration with PayPal, Stripe, and Raisely for streamlined donation processing
- Custom widgets for dynamic content presentation
DDSN also utilized their "Leaping Llamas Extension," a Kentico Website Accelerator designed to make migrations faster and more cost-effective. This extension allowed them to accommodate the organization’s unique branding needs, particularly its extensive color palette.
Despite challenges like complex data migration and third-party integrations, DDSN ensured a smooth and successful transition. This transformative project modernized The Kids' Cancer Project's online presence while significantly improving user engagement and donation capabilities.
Results
The revamp of The Kids' Cancer Project's website delivered significant improvements, both in user engagement and operational efficiency (particularly in content management). The successful migration to the latest version of Kentico ensured the site maintained its full functionality while taking advantage of modern features and performance enhancements.
The implementation of the new brand update gave the website a more vibrant, cohesive identity that better reflected the organization's mission.
“Since the upgrade, our team feels much more confident managing content independently, and requests for help have significantly decreased. The update has also made it easier to keep our events and banners fresh, and we’ve received positive feedback from donors who've discovered key events right on our homepage.”
Additionally, the integration of a detailed donation portal and an extensive ecommerce shop transformed the user experience, making it easier for supporters to contribute and engage.
Using UTM tracking links in storefront reports, the team can now monitor user traffic with greater accuracy, enhancing the effectiveness of their email direct marketing (EDM) campaigns. This also provides their digital advertising specialist with insights not only into engagement metrics (like clicks and views) but also actual revenue generated, allowing for more strategic ad spend and optimizations based on revenue outcomes rather than just engagement.
The results of this transformation were substantial; The Kids' Cancer Project received a major donation from a brand new donor one week after launching its new site.
Statistics
- 63% increase in average donation amount
- 286% increase in conversions
Testimonial
“DDSN have been a pleasure to work with, both for their ability to turn projects around on a tight schedule and their capacity to plan longer-term overhauls and rollouts across a wide digital ecosphere. Both the attention to detail and the comprehensive help desk hierarchy have both been a boon to our organization's ongoing digital groundwork.”
DDSN Interactive
Competencies
- Content Strategy
- Digital Commerce
- Digital Marketing
- Integration and Customization
- Intranet/Extranet
- Locations
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