A high-performance website with Kentico on Azure
The use of Azure has not only resulted in cost savings but CDN servers configured to be geographically close to their audience has resulted in faster page load times, including image load speed that impressively hovers around the 40-80ms range.
The new website also provided InnovAge with a measurable web conversion tunnel, allowing them to bring in highly-qualified leads and filtering out unqualified leads. This new process allows them to filter out the 75% of traffic that they determine to be unqualified, allowing them to focus their sales and marketing efforts to pursue the 25% of traffic that is identified as highly qualified.
Results
Comparing the results from the month prior to launch to the month after launch, significant improvements have been seen, such as:
increase in pages per session
greater length of session duration
lower bounce rate