Connecting the marketing community
Major Digital created a new responsive site with authenticated-only areas, user-generated content, event management, sign-ups, report downloads, and data capture functionality. Kentico’s administrative features have streamlined Digital Doughnut’s workflow immensely, saving them hours every day.
Technology solutions:
- User accounts and forms allow users to download industry reports, register for events, comment on articles and submit their own articles.
- Automated exporting of reports into an in-house system.
- Integration with DotMailer.
- Large volumes of legacy data (18,000+ users and 2,000+ articles) needed to be migrated.
- The site is optimised to ensure fast load speeds without a trade-off in image density or quality.
Results
Two years since launch March 2016 - 2018, compared to March 2014 - 2016:
increase in user contributions
increase in mobile traffic
increase in sessions
increase in unique users
increase in global page views
