Comet Group

A focus on the future

As keen contributors towards a digital, more efficient, more sustainable future, the Comet Group has 1,400 employees across its 15 locations worldwide. They focus on two core technologies: radio frequency technology (which powers the production of microchips and touchscreens) and X-ray technology and computed tomography, (which are important foundations of non-destructive testing).  

The primary requirements for the new website were to make it robust, simple to maintain, enabling of future extensions, and adaptable to an ever-evolving exceptional user experience. The firm enlisted international user agency Emakina to build their vision.

Challenges

Comet’s old website didn’t align with its strategy of a digital and agile future, nor could it keep up with steadily evolving user requirements. Moreover, maintenance and content management were complex and time consuming.  

The company needed excellent website performance and seamless integration with important third-party tools like Salesforce and digital asset management system Bynder. They also wanted to leverage marketing automation capabilities.

Solution

As both Comet and Emakina had enjoyed success with the Kentico platform in the past, it was the obvious choice for this project, especially as they wanted MVC performance and required features that support data-driven marketing strategies.

The team in Comet Group knew they wanted a modern and clean design that would help infuse their corporate identity into the new website.  

Emakina built Comet’s new website in Kentico, leveraging leaner MVC script bundle size and overall request/response sizes to enhance website performance. By decreasing the number of widgets used, the team was able to reduce backend complexity, which in turn accelerated content management workflows.  

It is now possible for Comet’s digital team to easily create, edit, and personalize content. They’re able to set up email campaigns and support lead-generation activities through marketing automation, A/B testing, and sophisticated web analytics.  

With a focus on smooth collaboration and agile project management methods, the team was able to go live with the new website in just six months.  

Results

In this successful project, Kentico brings all of Comet’s ideas and concepts to life, enabling them to embrace and express their digital future with a website that is easy to maintain and adapts to future needs.

Easier content management supported the digital team in creating more compelling content, including videos, and smart personalization tools helped them become more relevant.  

The cleaner code and metadata meant that SEO was also improved, with organic traffic overtaking direct as the main source, which also helped almost halve bounce rate.

Kentico’s flexible framework gave the team more freedom and control in building a well-tailored website. Also, it allows for adding new features and creating interfaces for new tools to ensure that no matter how user needs develop in the future, Comet is always ready.  
The next phase of the project is to leverage Kentico’s built-in connectors and the Integration Bus to seamlessly integrate the website with Salesforce and Bynder.  

“Kentico and Comet is probably a love story, as we have actually been using the platform for many years. The benefit that Kentico has is that they can evolve over time. That's why we stick with them.”