Ever wondered what happens when a simple coffee break chat among your colleagues turns into a deep dive on the future of website building? That's exactly what happened recently at Kentico. What began as a casual conversation about AI tools like Mozilla Solo and Dorik sparked a lively internal discussion—one that we realized was too valuable to keep to ourselves. Now, we're sharing these insights with the world.
AI shakes up the bottom of the market
"Whether or not these technology companies accomplish their solution using a team of people or AI to build no-code platforms, the bottom of the market will increasingly become commoditized. WordPress is already seeing competition from these products."
AI-driven platforms will likely dominate the lower end of the market, catering to smaller businesses seeking cost-effective, rapid solutions. But with this rise, the challenge for Kentico becomes clear: how do we balance AI efficiency with the comprehensive customization larger enterprises demand? As the market for basic website building tools becomes increasingly commoditized, Kentico’s role will evolve to meet the needs of businesses at all levels.
Results-oriented mindset and the future of website building
"Tools like Mozilla Solo encourage a more result-oriented mindset, appealing to those who don’t need 100% control over every element of their website."
AI tools like Solo target users who care more about fast results than detailed customization. While this approach may suit small businesses or creators, enterprise clients will continue to require more control, an area where Kentico can excel by offering both speed and deep customization. Kentico's AI-driven features can offer the best of both worlds: the speed and efficiency of AI while supporting the in-depth customization needed by large-scale businesses.
AI as a governance and efficiency tool
"AI can help speed up processes, but it doesn’t solve the core issue—people want to govern and control their projects."
Our CEO noted that while AI can streamline website creation, larger organizations require governance and oversight. Kentico can leverage AI to automate the production of microsites or landing pages while ensuring these sites meet strict governance standards. This blend of speed and oversight will allow businesses to scale their website creation efforts without losing the control that’s vital for their brand.
AI’s impact on customer engagement and growth
"Imagine rolling out a simple microsite or landing page project using AI as part of a demo process. That’d be really cool—and would demonstrate the power of AI-driven automation to deliver fast, effective solutions. AI could significantly reduce time-to-market for campaigns and allow companies to engage their audiences more flexibly and efficiently."
AI’s potential to dramatically shorten the time-to-market for digital campaigns is a game-changer in customer engagement. By using AI to quickly deploy microsites and landing pages, businesses can react faster to market changes, launch new initiatives, and test ideas with minimal delay. Kentico’s AI-driven solutions can help businesses stay agile, driving customer retention and satisfaction by keeping up with the fast pace of digital marketing.
AI and SEO—empowering content discoverability
"AI doesn’t just build websites—it helps optimize them for search engines. By automating SEO tasks like keyword optimization and metadata generation, AI ensures that our content stays relevant and visible, boosting organic traffic and discoverability."
AI’s impact goes beyond just creating websites; it plays a critical role in optimizing content for SEO. By automating tasks like keyword optimization, AI helps improve content discoverability, ensuring brands stay visible in search results and competitive in organic traffic rankings.
One-click websites: AI’s role in speed and simplicity
"Could AI be used to rapidly generate microsites from existing components and templates while ensuring brand consistency? Absolutely! The idea of 'one-click websites' is something we’re working towards. This approach will address the challenge of app proliferation by allowing marketers to quickly create new microsites without the need to involve IT or procurement—significantly speeding up the process and removing common bottlenecks."
Debbie paints a clear picture of how Kentico plans to use AI to revolutionize website creation. By enabling marketers to generate microsites with just a few clicks, Kentico will remove the traditional bottlenecks of IT and procurement, offering a streamlined and brand-consistent approach to website building. The concept of “one-click websites” showcases how AI can revolutionize website creation, enabling marketers to build microsites quickly without relying on IT teams.
As we continue exploring AI's transformative potential, it's clear that Kentico is not just keeping pace with the AI revolution—we’re actively helping to shape it. AI-driven microsites, personalization, and SEO optimization are just the beginning. Our latest innovation, AIRA, is set to elevate your marketing efforts to new heights.
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