Get a new colleague to help you with marketing activities! Where to find her? Right in your DXP. Xperience by Kentico's digital experience platform is now equipped with AI to assist you with email writing, and more AI features are coming soon. Try our AI email writer and see what you can look forward to in the future.
Introducing the Kentico AI email writer
Marketers often create newsletters promoting new products, events and articles on their websites. But for 53% of them, changing content format is the primary barrier to maintaining sufficient posting cadence. This number is likely to drop now because Xperience by Kentico introduces an AI email writer—an AI assistant who can generate emails from existing content.
Newsletter creation is a regular activity, and the output is clearly defined content format. It’s an opportunity for us to incorporate AI to make marketer’s work more efficient.
Kentico’s AI functionality works with Azure Open AI to analyze the selected content and extract all the relevant information. Based on that, AI drafts a new email considering preferences like tone of voice, CTA, and target audience description.
You can generate emails from these sources:
- A webpage URL
- Structured data in your Content Hub
- User prompt
| The AI in Kentico is an enterprise solution compliant with GDPR and other data privacy laws. Your data isn’t stored anywhere other than the DXP and it’s not used to further refine the language model. This is a significant advantage compared to free AI tools such as ChatGPT. |
Once you generate the email body, you can generate an email subject from the created content. The AI will identify key topics within the email body and formulate a concise, attention-grabbing subject line. This ensures the overarching theme of the email is clearly communicated, increasing open rates and reader engagement.
The AI email writer can help you:
- Generate email subject, preview text, and email content
- Adjust the length of your text
- Set the tone of voice
- Keep your brand communication consistent
- Save time manually recreating copy
AIRA: Our vision for the future with AI
This newly introduced functionality is a significant milestone for us. It marks the first step on our long-term journey toward comprehensive AI-driven digital experiences. We knew from the beginning that we didn’t want to create a shallow AI integration but instead, we envisioned AIRA—an AI functionality that will be an integral part of the whole system, connect the dots, and help where it’s most needed.
We want to incorporate AI in Xperience by Kentico as an intelligence layer that will touch every functionality present in the product. It will automate and simplify the daily work of digital marketers and editors and ultimately have a positive impact on their productivity.
Kentico AI will save you time and streamline workflows
One of our aims is to use AI to help editors with omnichannel content management. Artificial intelligence can transform existing content into newsletters, social media, blogs, and other pieces of content, adjusted for the specifics of each channel. The AI email writer is the first representation of this vision.
But we’re not going to stop there. Digital marketers using Kentico will be able to leverage AI’s advanced data aggregation capabilities to gain a comprehensive understanding of their customers. AIRA will collect and consolidate data from various sources, creating a unified customer profile that includes contact details, user behavior, and preferences. All this for the true omnichannel marketing of the future.
The bigger picture: The birth of AIRA
“AI is the new electricity,” said Andrew Ng, a British-American computer scientist.
Knowing the Kentico team, I would compare my colleagues to painters. We approach each task with focus on details and translate ideas into tangible reality.
We work tirelessly to design, build, and deliver the best possible software to our customers and business partners. But then came Wednesday, November 30, 2022, when OpenAI launched its ChatGPT. A turning point that reshaped the digital landscape.
The AI revolution
Just like the invention of the internet revolutionized the world and the arrival of the first iPhone sparked a mobile revolution, AI evolved from being a dream to a necessity. We in Kentico felt the weight of this change. The rules were about to be rewritten.
We started collecting use cases, although it was hard to track them down. How to use AI so it makes the biggest possible impact on our customers’ daily work? We searched for signs of challenging and complicated workflows and for complex UI interactions that could be replaced with conversations. Soon, we understood that plain English was the ultimate “no-code” language.
Multiexperience–omnichannel–content
We focused on the trinity of multiexperience–omnichannel–content. Imagine customer data consolidated from different channels and served in a clear report, articles by multiple authors automatically aligned with your brand, and ready-made social media posts. But that's not all—why not transform an article into a short video? One assignment, multiple ways to tell your story. Content generation and transformation on demand. It’s like a magic box!
One quote sums up our thinking about AI in five words: “AI is the new electricity”. It’s hidden yet omnipresent. It isn’t a goal but a means to achieve your goal. We wasted no time and began envisioning automated translation, metadata creation, content generation and transformation, and automation.
Software infused with intelligence
An appealing vision emerged in front of us—software infused with intelligence. For the customers, it would be like having a digital colleague called AIRA. So, we took the first step and incorporated AI to support email draft generation.
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