Jenda Perla
Sustainable Economic Transformation | Business Consultant | Growth Strategist
Jenda Perla is a dynamic commercial leader, strategist, and digital innovation advocate, dedicated to driving sustainable economic transformation. As the Executive Director at Change for the Better, Jenda is at the forefront of reshaping the Czech economy towards sustainability and innovation. He also actively mentors and consults for growing businesses, guiding them in customer journey mapping, market positioning, and commercial strategy.
With a background in journalism, digital media, and European politics from Masaryk University, Jenda’s career has spanned high-impact roles, including VP of Marketing at Kentico and Chief Growth Officer at Dataweps. His expertise in B2B marketing, demand generation, and thought leadership has made him a sought-after advisor for startups and enterprises alike. Beyond his professional endeavors, Jenda thrives on networking and public speaking, frequently engaging in industry discussions and events.
A true innovator at heart, Jenda enjoys exploring new approaches to business and leadership. When he’s not shaping the future of sustainable business, you can find him organizing and hosting poetry slam events in his home city of Brno, Czech Republic.
Location: Brno, Czech Republic
Passions: Sustainability, Digital Innovation, Public Speaking, Poetry Slams
Connect with Jenda:
LinkedIn
Want to collaborate or discuss sustainable business strategies? Reach out to Jenda and start a conversation today!
Why I love Kentico
In terms of employer brand, Kentico has for me always been big on “employee love”. Take for example their activities for the community, the degree of knowledge sharing they engage in, and their “Trees for Bugs” initiative. Now that I’m a part of the company, I value its transparency and anti-micromanagement attitude. We hire people who are not afraid to own the responsibility and make their own decisions. In return, we trust them and support them.
My job at Kentico
I lead the Kentico Xperience Marketing team. We are responsible for direct and channel marketing activities, supporting our Sales team in growth efforts, and promoting our customers' successes. My responsibilities are to work on strategy, lead the team, and communicate with our most important partners.
My journey
I came on board at Kentico in 2021 to rebuild the team. It was a fantastic opportunity because I had always perceived Kentico as one of the most interesting B2B tech companies here in Brno. I knew some people working in the company personally and how satisfied they were there. Previously, I had also been a customer of Kentico when I was responsible for Digital Marketing in another global B2B tech company, and I genuinely liked the product.
