Localization is critical to international success. Not only does it enable you to reach a wider audience, but also to better resonate with that audience through content that is personalized to their local language, culture, and customs.
Unfortunately, true localization can be time-demanding, complex, and difficult to manage. Direct translation often misses the mark in a big way, leaving customers confused or frustrated, but you have to consider how your branding comes across in the various new markets you’re targeting.
Ahead of your localization journey, it’s important to have the technology in place that will make it as manageable and stress-free as possible. But before we delve into how to localize your digital experience, let’s first take a moment to consider why you should invest time, energy, and money in localization.
Why is localization important?
Put simply, localized content performs better. Users like to read information in their own language, and some won’t commit without it. In fact, CSA Research found that as many as 76% of online shoppers prefer to buy products with information in their native language, and a significant 40% never buy from websites in other languages.
But localization is not just about making information available in different languages. It goes beyond translation. Properly localized apps, websites and marketing materials are tailored to specific markets and respond to the needs and expectations of users in those markets. Images, colors, layout, button text and design may all be adapted to make content feel ‘at home’ in each country, and thereby open the doors to new markets. Localization sets you up with the best chances of global success.
Stress-free, scalable localization solution: XTM Cloud + Kentico Xperience 13
XTM Cloud is a simple, scalable, and robust translation management system (TMS) designed to enable you to deliver localized content in multiple languages and in a timely and cost-effective manner. The good news is XTM and Kentico have joined forces to bring you a highly efficient localization solution. 
Work with multiple suppliers – without the hassle
XTM Cloud is independent and vendor-neutral, giving you the control and freedom to define your own localization strategy. Rather than wasting time learning and searching through your suppliers’ systems, give your suppliers access to XTM Cloud and work with everyone via the same system, at the same time.
What’s more, as XTM Cloud and Kentico Xperience 13 are both intuitive systems that put your marketers and content creators in the driving seat, their joint power drastically reduces the level of systems and technical expertise you need in-house.
Streamline workflows with automation
Say goodbye to manually creating projects or distributing files, and instead launch or publish updates to localized websites, apps and documents more quickly by using intelligent automation and AI with XTM. Manually inputting tags or hunting down approved phrasing and previously translated terminology is a thing of the past.
Be future-ready and responsive
The rate and scale of change in today’s volatile business world is undeniable. Choosing a scalable system like XTM Cloud with Kentico Xperience 13 will enable you to react immediately to changing market demands and scale your localization requirements as needed.
Make your messaging consistent
XTM Cloud’s glossary database and translation memories are centralized and can be shared across all your suppliers. This means you can ensure your messaging, brand voice, tone and terminology are consistent across multiple markets and content types.
How localization can pave the way for a high-quality digital experience
The business climate is more competitive than ever. And consumers are increasingly demanding. Brands need to do all they can to attract, convert and retain customers. And localizing the digital experience is an excellent way to do that. Because localization means adapting your content to specific markets for ultimate effectiveness. It helps you ensure global messaging and brand consistency in a way that reaches and speaks to each target audience.
What’s more, localization lays the groundwork for personalization. Once you’ve firmed up your messaging for specific markets, you can combine this with personalized messaging and experiences so that customers feel your product or service has been created just for them. This way, you’ll be able to provide a consistent, high-quality digital experience to all your users and customers across the globe.
Give it a go
Find out how you can use XTM Cloud with Kentico Xperience 13 for the cost-effective, streamlined localization of your digital experience. Get XTM Connect on Kentico Marketplace.
