Hana McCulloch

Former Content Manager | Digital Strategy | Copywriting 

Hana McCulloch was a key member of Kentico’s marketing team, serving as a Content Manager and later as Direct Demand Content Manager. Over nearly four years, she played a crucial role in shaping Kentico’s content strategy, driving direct demand, and producing compelling, high-impact content across various channels. 

As a content specialist, Hana managed website content, optimized it for SEO and lead generation, and created gated content, case studies, blog posts, and ebooks tailored to Kentico’s audience. She led content-focused campaigns, aligning messaging with marketing automation and paid ads, while collaborating with internal teams and partners to ensure the content strategy supported business goals. Notably, she contributed to Kentico’s rebranding efforts and played a vital role in launching a new product in the global B2B tech market. 

With a passion for clear, concise, and effective communication, Hana has transitioned into the role of Content Manager at Sewio, where she continues to apply her expertise in B2B content marketing. Her background in academia, teaching, and translation has shaped her analytical approach to storytelling and her commitment to authenticity in marketing. 

Beyond marketing, Hana has a deep passion for perfumes and fragrance storytelling. She runs a perfume blog, where she shares insights on niche and high-quality fragrances, blending her love for writing with her keen sense of scent. 

Connect with Hana 
LinkedIn:https://cz.linkedin.com/in/hana-mcculloch-a20423147/cs