Abergeldie Complex Infrastructure

Abergeldie’s outdated WordPress website no longer met the needs of a growing business or aligned with its brand positioning as a leader in the infrastructure sector. Several issues hindered its ability to effectively showcase the company’s strengths:

• Outdated platform: The WordPress site no longer reflected Abergeldie’s modern brand or supported its growth, lacking the functionality needed for evolving digital needs.

• Content management issues: With the original webmaster gone, content updates became slow and difficult, resulting in outdated and inaccurate information.

• Limited engagement and conversion: The website primarily served as a tool for validation, with no clear paths to drive conversions or meaningful engagement, making it difficult to inspire action.

• Performance and flexibility: The site’s technical limitations and inconsistent performance prevented it from effectively showcasing Abergeldie’s diverse capabilities or supporting recruitment efforts.

These challenges highlighted the need for a CMS migration to a more modern and adaptable platform that could streamline content management, boost user engagement, and reflect the company's strategic vision.

Xperience by Kentico was chosen as their solution because it offers marketing autonomy, enhanced user experiences, and digital marketing tools to track user journeys, monitor page views, form submissions, and to create custom interactions to measure performance.

• Hybrid CMS (Xperience by Kentico): Allowed for easy content updates and seamless integration with external tools, ensuring flexibility and scalability.

• Content Hub: Centralized reusable content for both the website and future microchannels.

• Form Builder: Streamlined the handling of enquiry forms and marketing automation.

• Algolia integration: Powered advanced search features for enhanced user experience and easy access to content and job listings.

• Teamtailor integration: Enabled real-time updates to career-related content, supporting Abergeldie’s recruitment strategy.

• User-centric design: A modern UX/UI design provided a seamless, engaging experience that encouraged deeper interactions.

This strategic approach using Xperience by Kentico's SaaS option ensured that Abergeldie’s new website was not only a powerful marketing tool but also an adaptable, scalable platform that would continue to support the business’s growth.

Launched in June 2024, the new Abergeldie website quickly demonstrated impressive results:

• 100% increase in average engagement time
• 56% increase in career-initiated sessions
• 25% increase in overall engagement rate
• 27% increase in engaged sessions per user

Their new website also earned them a Site of the Year 2024 award, further proof of their migration success. 

Their successful migration from WordPress to Xperience by Kentico with a redesigned website effectively communicates Abergeldie’s diverse capabilities, positions them as a thought leader in the infrastructure sector, and drives recruitment efforts by enhancing career-related content and interaction. 

Furthermore, the platform provides Abergeldie’s team with an easy-to-manage solution for continuous content updates, streamlining operations and ensuring long-term relevance. With a solid foundation in place, Abergeldie plans to enhance the site further in 2025, implementing marketing automation and personalization strategies to better engage key audiences.