You can create a link by selecting the text that will serve as a link and clicking the 
Insert/edit link button in the editor toolbar. The Link dialog opens:
You can enter the target URL or you can click Browse Server and choose some of the pages of your web site:
Choose the page and click OK. Now you can preview the URL:
You can also change the target frame (e.g. new window) on the Target tab and specify link title for better accessibility on the Advanced tab. Click OK and the selected text is now used as a link to the chosen URL:
Click Save to save the changes.
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Link format
The default link format used by Kentico CMS is based on the document GUID (unique identifier). It ensures that the link keeps working even if the page is moved to some other place or its alias path is changed.
If you prefer to use a more SEO-friendly link format, you can configure it (if you're a global administrator) in Site Manager -> Site Settings -> URLs -> Use permanent URLs.
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